At Boris & Associates Inc., we work with ConTech and PropTech startups at critical moments

Early validation

We help startups conduct rigorous early validation through ConTech and PropTech market research, competitor analysis, and target user interviews—proving product-market fit before building. By testing demand with field pilots and keyword research, we guide founders to build what the market truly needs.

Pivots

When market signals shift, we support startup pivots through data-driven decision frameworks, customer insight sessions, and Lean MVP adjustments. Whether it’s refining the value proposition, targeting new verticals, or changing business models, we guide strategic pivots that align with your core vision.

Preparing Funding & Scaling

Scaling a ConTech or PropTech startup requires more than growth—it demands repeatable systems and scalable technology. We help you overcome scaling challenges with team hiring frameworks, technical architecture design, and repeatable go-to-market playbooks—so you grow smart, not just big.

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Startups we have helped